DEDICATED MARKETING DATABASE

Consumers rely on the power of the Collaborative Internet to find out, exchange and compare information and thus empower themselves.
For many businesses, customer information is still distributed across a range of information systems.
Whether your data is generated from your website, your call centre, your online store CRM tool or your web analytics, Cabestan will set up, host, manage and centralise all information concerning your customers within a single database - Datamart Marketing - to create a unified marketing perspective.

The aim is to establish an evaluative relational model adapted to multi-channel customer relationships.

Total customer data management