DEDICATED MARKETING ANALYTICS

Cabestan provides powerful tools for analysing customer behaviour and campaign results.
Get to know customers on a strategic level by implementing automatic scoring, defining predictable variables in their behaviour and cross-referencing all data, thus obtaining significant and relevant customer insight.

Such analysis enables :

• the most profitable customers to be identified
• inactive customers to be reactivated
• abandoned baskets to be identified and reacted to
• prospect maturity indicators to be allocated
• sales opportunities to be converted
• prospects to be turned into clients
• customers' future needs to be anticipated

Cabestan can interface with data mining solutions, CRM tools and web analytics tools - refining segmentation even more.

The aim is to establish the most refined, strategic and effective targeting and strategies.

Analysis of data and statistical reporting for email marketing campaigns