DEDICATED MARKETING MULTI-CHANNEL

Databases that still rely on email as their central channel need to assume a multi-channel dimension, incorporating digital channels - email, SMS, web and mobile - along with the more traditional channels - mail and telephone.
The objective is to construct a purchase path for each customer and highlight those elements that create the most value: where the customer came from, the mix of channels used, the time between a person's first site visit and them becoming a customer, the types of product purchased in the initial transaction and in subsequent ones, the bottom line history throughout the chain of transactions, the time between purchases etc.

The aim is to select the best method of communication and the multi-channel scenarios that fit the targets.

Managing multi-channel campaign scenarios