eCRM WHITE PAPER

Customer Churn
How do I identify unhappy customers? How do I retain them?

Fierce competition, dwindling product differentiation and vanishing loyalty are placing a constant price pressure on retailers. Even loyal customers can be attracted by competing brands and offers. At the same time, failing to keep your brand fresh can result in customers getting bored and losing brand interest.

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Loyalty programmes - part 2
The best scenarios to encourage repurchase

Previously we looked at definitions of Loyalty, its objectives, components and requirements. Now we are going to look at how those elements act together to reinforce customer brand loyalty to bring about mutual economic benefits. How does a brand actually go about fulfilling a customers’ needs?

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Loyalty programmes
Engaging with your client at the right time with the right offer

Loyalty programmes are an important component of any client retention programme. We’ve previously looked at the steps involved in getting your prospective customers to buy from you and convert to customer status. Now we will be looking at ways you can reward your customers to build loyalty to your brand and encourage them to continue purchasing from you over the long term. As we know, the cost of attracting a new client is much greater than the cost of getting your existing clients to make larger and more frequent purchases, so money and time invested in loyalty programmes are well spent.

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Converting New Prospects
Using the best scenario that triggers the best return

The reality for most businesses is that getting steady web traffic to your site is really only the start. Capturing emails and building your database? Sorry, but that’s only the first hurdle. If your prospects are not converting – using their hard earned money to become a client – then your business is headed for trouble.
A steady conversion of prospects to customers is the lifeblood of any business.

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360° Management of Customer Data

This white paper helps marketers make better decisions on building a 360° single customer view compiling an accurate and extensive portrait of your customer.
Key findings include: Multiplicity of data sources,Capturing Customer Data – What and Where?, Creating a flexible database, Legalities of holding customer data, Case studies

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