STATISTICAL REPORTS

The Cabestan platform can generate sophisticated statistical reports.

Campaign report
There is a campaign report for each activity carried out within the platform.
Display results for campaigns you have run: receipt, open rate, click rate, sales, unsubscribes, NATAs etc
Measure ROI in terms of bottom line, average basket, number of orders.
Use statistics sorted vertically and horizontally.

Profile report
Profile reports consist of customer data analysis that enables behaviour and trends to be analysed and understood.
Vertical and horizontal sorting on different fields in the database. This type of report helps to analyse segmentation for strategic targeting.

Performance report
Data quality management, facilities for automatically handling duplicates and invalid data
Breakdown of campaign indicators by domain
Complaint level tracking by domain
Ultra-precise, transparent responses sent to SMTP server