WHAT'S NEW ?

May 26 2011

Place : Manchester United Football Club

Date : May 26 2011

January 10 2011

Article
Legalities of Capturing and Storing Customer Data in the UK

In our last post we saw that there are serious reasons to be aware of issues relating to the capturing and storing of customer data, so we will look more closely at the legalities surrounding personal data.

Areas of Concern

There four main areas concerning customer data which we need to be aware of...

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December 2 2010

Article
Connecting Various Information Systems - What Data? What Rules?

Imagine these scenarios:

1. You subscribe to car insurance. In order to process your application, the insurance company generates a contract number which is used as your customer ID in their CRM. Six months later you decide you also need to take out house insurance and you go back to the same company and apply online for house insurance.Like many people you probably have several email addresses and you use a different email account on this new application. A new contract number/customer ID number is generated for you for your home insurance. They now hold two records for you with many of the same details: address, name, credit card details, but two different email addresses. When the time comes to send you their newsletter, which email do they use?

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November 5 2010

Article
Capturing Customer Data – What and Where?

Your ability to speak to your customer and address their specific needs starts and ends with the quantity and quality of information you hold about your customer. The more high quality data you have, the better you can anticipate and address their buying needs.
So where does this information come from?
There are a multiplicity of data sources available to you, the eMarketer - the question becomes what data should you capture and use to engage with your clients and where do you get it from?

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November 3 2010

Opinion Article
3 Ways That eCRM Can Open Doors to Your Clients

While on my holidays this summer, I had a chance to make a dent in my pile of reading. One of the highlights of my afternoons in the sun with a magazine and a cool drink at my side was a roundtable discussion in Marketing Week Magazine (1 July 2010) entitled Gathering Intelligence is the Secret to Success. The following quote from Martin Duffy, Head of Marketing, Business Events – FT Business, really jumped off the page for me…

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October 19-20 2010

Lieu : OLYMPIA London

Date : October 19-20 2010

April 15 2010

Cabestan announces a 37% growth in revenues.

Despite the economic slowdown, Cabestan enjoyed 37% growth in its 2009 revenues compared to 2008. In 2009, Cabestan's activity continued to develop at a sustained pace.

Despite an increasingly competitive environment and a slowdown in the economic situation, Cabestan has achieved a 37% growth in its revenues. In 2009, Cabestan consolidated its position as a trusted partner with its clients. Our technical expertise, operational excellence and customer support service are recognised on the market. Our ability to support our customers in developing a higher value-added e-marketing strategy explains our customer loyalty rate of 97%. says Daniel Breton, CEO of Cabestan.

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March 10 2010

Statistical reporting of e-mail marketing campaigns can be lacking in transparency

Advertisers carrying out e-mail marketing campaign tests on several platforms sometimes face the unpleasant surprise of discovering a 2 to 3 point variation in the e-mail opening rate from one platform to the next, or else a delivered message rate of 97%, whereas if you dig deeper you find out that 15% of the messages sent have been blocked by anti-spam filters. Food for thought...

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February 07 2010

Customer relations via e-mail and SMS: what is the corporate communication strategy, what are the operational needs and what tools are needed to cater to all this?

We are all aware that the direct online marketing business has been in a state of flux for several months. We began by talking about the change in consumer behaviour, the multiplication of communication channels and the growth in online channels, and more particularly e-mail and SMS. This is not to lose sight, of course, of the effects of the global crisis on corporate objectives.

All these changes have generated the accelerated development of communication techniques. To stand out from the competition, companies have shifted in the space of just a few months from a Oneto- Few communication strategy to One-to-One. In what direction are corporate global communication strategies heading? What are the new operational needs of companies? What marketing tools are necessary for meeting these needs?

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January 12 2010

Reconceiving customer relations via e-mail: Reinforcing proximity between customer and brand for maximising revenues

With the rapid proliferation of new technologies - Internet, websites, blogs, e-mails, SMS, social networks, etc. - the physical remoteness of the customer from the brand poses problems. The difficulty now resides in how to reconceive new forms of customer proximity.

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October 24 2009

October 4

Cabestan unveils the 2009 version of its marketing campaign management platform.
Its twin virtues: multichannel data management and deployment of marketing scenarios via email and SMS.

September 15

Cabestan extends its activities to the American frontiers: Cabestan Canada & Cabestan U.S.A.
Cabestan, the online customer relations service provider, extends its global presence by developing its activity in North America.
The market leader in France for its email marketing campaign management platform in SaaS mode, and with bases established in London and Madrid just one year ago, Cabestan is continuing to expand its activity worldwide, beyond the frontiers of Europe.

August 30

New website, Cabestan enjoys a makeover.
As a reflection of the developments in online marketing and the evolution of consumer behaviour, the new Cabestan site strives to be dynamic, interactive and professional. With its revamped design and clearly-delineated architecture, the site manifests Cabestan's intention to demonstrate its credentials as the customer relations service provider that offers marketing efficiency that is second to none.

July 21

Yves Rocher boosts its online customer relationship by working with Cabestan...
How can the company use email to increase sales and build customer loyalty? Yves Rocher has enlisted Cabestan to manage all its Spanish email marketing campaigns including its newsletter, welcome offer, and birthday campaign.

June 18 2009

Transactional emails: a source of business productivity.
Tribune

June 15 2009

April 15 2009

The key to online communication in 2009. Gradually shift your email marketing campaigns to a multi-channel strategy
Tribune

March 24 2009

February 23 2009