WHAT'S NEW ?
April 15 2010
Cabestan announces a 37% growth in revenues.
Despite the economic slowdown, Cabestan enjoyed 37% growth in its 2009 revenues compared to 2008. In 2009, Cabestan's activity continued to develop at a sustained pace.
Despite an increasingly competitive environment and a slowdown in the economic situation, Cabestan has achieved a 37% growth in its revenues. In 2009, Cabestan consolidated its position as a trusted partner with its clients. Our technical expertise, operational excellence and customer support service are recognised on the market. Our ability to support our customers in developing a higher value-added e-marketing strategy explains our customer loyalty rate of 97%.
says Daniel Breton, CEO of Cabestan.
> Read article
March 10 2010
Statistical reporting of e-mail marketing campaigns can be lacking in
transparency
Advertisers carrying out e-mail marketing campaign tests on several platforms sometimes face the
unpleasant surprise of discovering a 2 to 3 point variation in the e-mail opening rate from one platform
to the next, or else a delivered message rate of 97%, whereas if you dig deeper you find out that 15%
of the messages sent have been blocked by anti-spam filters. Food for thought...
> Read article
February 07 2010
Customer relations via e-mail and SMS: what is the corporate
communication strategy, what are the operational needs and what tools are
needed to cater to all this?
We are all aware that the direct online marketing business has been in a state of flux for several
months. We began by talking about the change in consumer behaviour, the multiplication of
communication channels and the growth in online channels, and more particularly e-mail and SMS.
This is not to lose sight, of course, of the effects of the global crisis on corporate objectives.
All these changes have generated the accelerated development of communication techniques. To
stand out from the competition, companies have shifted in the space of just a few months from a Oneto-
Few communication strategy to One-to-One.
In what direction are corporate global communication strategies heading? What are the new
operational needs of companies? What marketing tools are necessary for meeting these needs?
> Read article
January 12 2010
Reconceiving customer relations via e-mail:
Reinforcing proximity between customer and brand for maximising revenues
With the rapid proliferation of new technologies - Internet, websites, blogs, e-mails, SMS, social
networks, etc. - the physical remoteness of the customer from the brand poses problems. The difficulty
now resides in how to reconceive new forms of customer proximity.
> Read article
October 24 2009
PhoneAndPhone.com has chosen Cabestan technologies for the industrialisation of its customer relations via email.
> Read articleToday, the classic campaign is tending to disappear in favour of several small, automated and individualised campaigns.This is why we have chosen Cabestan, the only platform that ships all the functionalities required for the thorough implementation of efficient e-marketing strategies.
October 4
Cabestan unveils the 2009 version of its marketing campaign management platform.
Its twin virtues: multichannel data management and deployment of marketing scenarios via email and SMS.
September 15
Cabestan extends its activities to the American frontiers: Cabestan Canada & Cabestan U.S.A.
Cabestan, the online customer relations service provider, extends its global presence by developing its activity in North America.
The market leader in France for its email marketing campaign management platform in SaaS mode, and with bases established in London and Madrid just one year ago, Cabestan is continuing to expand its activity worldwide, beyond the frontiers of Europe.
August 30
New website, Cabestan enjoys a makeover.
As a reflection of the developments in online marketing and the evolution of consumer behaviour, the new Cabestan site strives to be dynamic, interactive and professional. With its revamped design and clearly-delineated architecture, the site manifests Cabestan's intention to demonstrate its credentials as the customer relations service provider that offers marketing efficiency that is second to none.
July 21
Yves Rocher boosts its online customer relationship by working with Cabestan...
How can the company use email to increase sales and build customer loyalty? Yves
Rocher has enlisted Cabestan to manage all its Spanish email marketing campaigns
including its newsletter, welcome offer, and birthday campaign.
June 15 2009
VTech optimises client relationships with Cabestan VTech's plan is to email its clients with special offers consisting of toys that correspond to the ages of their children.
VTech's goal is to significantly enhance its image on the web. Therefore we opted for a platform possessing all the functionality required to enable us to evolve effectively, rapidly and without restriction in the interactive world of online marketing.
April 15 2009
The key to online communication in 2009. Gradually shift your email marketing campaigns to a multi-channel strategy
Tribune
March 24 2009
Selectour Voyages cooperative opts for Cabestan's experience to manage email communication with its members.
We decided to put our faith in Cabestan because of their renowned operational excellence, their trustworthiness and their levels of security when accessing and using the email distribution platform. In-house implementation turned out to be fast and effective, and the initial results were more than convincing
February 23 2009
The Estée Lauder Companies group picked Cabestan to automate email marketing campaigns for Estée Lauder, Clinique and Mac Cosmetics.
We want excellent visibility of the activity being generated on our websites so we can precisely measure the ROI of our campaigns. The Cabestan platform provides advanced tools for analysing contacts, campaign results, website audiences and email deliverability
- September 23 - Exhibition : Cabestan will speak at the E-commerce 2010 in Paris at 4pm > Read more
- August 30 - Case study : The Paris Saint Germain orchestrates a genulne multichannel relationship with Cabestan > Read article
- April 15 - Press Release : Cabestan announces a 37% growth in revenues... > Read more
- March 10 - Tribune : Statistical reporting of e-mail marketing campaigns can be lacking in transparency > Read more
- November 18 - Case study : Automation of customer relationship on line: welcome email, basket abandonment email, alert... > Read article
