ABOUT US
Since 1998, Cabestan has been helping some of the largest companies acquire, build loyalty among and maintain a profitable relationship with their customers. Cabestan solutions enable you to establish a 360° view of your customer data and plan and automate marketing tactics for acquiring customers and building loyalty, to achieve interactive marketing.
Cabestan provides online communication solutions via email and SMS, available in SaaS mode, integrating all the functionality required for building interactive customer relationships:
- Interface between IT systems
- Implementation of a marketing datamart
- Advanced segmentation and strategic targeting
- Personalised content management
- Automated, preset messaging
- Customer acquisition and loyalty-building strategy development
- Analysis, statistical reporting and deliverability
The Cabestan platform is fully upgradeable. It was natively designed to integrate innovative functionality that will meet all of tomorrow's direct marketing requirements without compromise.
- November 18 - Case study : Automation of customer relationship on line: welcome email, basket abandonment email, alert. > Read article
- October 24 - Press Release : PhoneAndPhone.com has chosen Cabestan technologies for the industrialisation of its customer relations via email.
> Read more - October 04 - Press Release : Cabestan unveils the 2009 version of its marketing campaign management platform. > Read article
- September 15 - Press Release : Cabestan extends its activities to the American frontiers: Cabestan Canada & Cabestan U.S.A. > Read more
- May 10 - Case study : How Cabestan helped Symantec automate content in up and cross selling mode? > Read more
