ABOUT US
Since 1998, Cabestan has been helping some of the largest companies acquire, build loyalty among and maintain a profitable relationship with their customers. Cabestan solutions enable you to establish a 360° view of your customer data and plan and automate marketing tactics for acquiring customers and building loyalty, to achieve interactive marketing.
Cabestan provides online communication solutions via email and SMS, available in SaaS mode, integrating all the functionality required for building interactive customer relationships:
- Interface between IT systems
- Implementation of a marketing datamart
- Advanced segmentation and strategic targeting
- Personalised content management
- Automated, preset messaging
- Customer acquisition and loyalty-building strategy development
- Analysis, statistical reporting and deliverability
The Cabestan platform is fully upgradeable. It was natively designed to integrate innovative functionality that will meet all of tomorrow's direct marketing requirements without compromise.
- April 27- White Paper : Loyalty programmes > Read more
- April 22 - Opinion Article : Selling a SaaS CRM Solution to your IT Director > Read article
- April 13 - Exhibition: E-Commerce Manchester > Read more
- March 22- White Paper: Converting new prospects - Using the best scenario that triggers the best return > Read more
- March 2 - Opinion Article : 10 reasons why SaaS software is an unbeatable solution for eCRM > Read more
- January 25 & 26 - Exhibition : Cabestan will be present and will speak at Forum E-marketing 2011 in Paris - Stand K 115 > More information
- January 15 -White Paper : 360° Management of Customer Data > Read the White Paper
