ABOUT US
Since 1998, Cabestan has been helping some of the largest companies acquire, build loyalty among and maintain a profitable relationship with their customers. Cabestan solutions enable you to establish a 360° view of your customer data and plan and automate marketing tactics for acquiring customers and building loyalty, to achieve interactive marketing.
Cabestan provides online communication solutions via email and SMS, available in SaaS mode, integrating all the functionality required for building interactive customer relationships:
- Interface between IT systems
- Implementation of a marketing datamart
- Advanced segmentation and strategic targeting
- Personalised content management
- Automated, preset messaging
- Customer acquisition and loyalty-building strategy development
- Analysis, statistical reporting and deliverability
The Cabestan platform is fully upgradeable. It was natively designed to integrate innovative functionality that will meet all of tomorrow's direct marketing requirements without compromise.
- September 23 - Exhibition : Cabestan will speak at the E-commerce 2010 in Paris at 4pm > Read more
- August 30 - Case study : The Paris Saint Germain orchestrates a genulne multichannel relationship with Cabestan > Read article
- April 15 - Press Release : Cabestan announces a 37% growth in revenues... > Read more
- March 10 - Tribune : Statistical reporting of e-mail marketing campaigns can be lacking in transparency > Read more
- November 18 - Case study : Automation of customer relationship on line: welcome email, basket abandonment email, alert... > Read article
